ALCOHOL METABOLISM

After being consumed, alcohol enters the gastro-intestinal system, is rapidly absorbed into the bloodstream, moves throughout the body reaching the liver, where nearly 90% of the consumed alcohol is then metabolized. In the liver, alcohol molecules are metabolized by several enzymes, mainly by alcohol dehydrogenase (ADH), aldehyde dehydrogenase (ALDH), catalase and monooxigenase, and the enzyme system MEOS. Alcohol is oxidized by ADH and converted to acetaldehyde (AA). AA can have extremely toxic effects on the liver. AA is then further oxidized by ALDH to acetate, which is then further converted. With modest drinking, when small amounts of alcohol are consumed slowly, alcohol is metabolized with minimum adverse effect on the body. However, rapid consumption of alcohol or consumption in larger quantities will result in an overproduction of compounds toxic to the body such as acetaldehydes, as well as cholesterol, triglycerides, and free radicals. Over time, the result of this overproduction of toxins can lead to metabolic disorders, serious injury to organs, and will negatively affect general health. Furthermore, when alcohol is rapidly consumed, or consumed on an empty stomach, it enters the bloodstream quickly and then quickly reaches the brain, where the activity of the nervous system is then impaired.

ANTI-HANGOVER EFFECTS

Over consumption of alcohol can result in a disagreeable aftereffect commonly
known as a hangover. With a unique combination of a special natural extracts (Extract AK™) and other high-quality natural ingredients, ALCOHOL ßG KILLER® (AK™) enhances the body's natural detoxification process and helps restore the body’s natural metabolic balance, thereby decreasing the effects of a hangover. Unlike many other hangover remedies that pump up the body with added sugar or caffeine, AK™ has been developed to work with and not against the body’s chemistry to reduce the harmful aftereffects of alcohol consumption. Since AK™ contains no artificial colors, flavors, stabilizers, preservatives, no caffeine, taurine, or high-fructose corn syrup, there are fewer harmful substances for the body to eliminate.*

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

ALCOHOL REDUCTION

The rate at which alcohol is metabolized and eliminated from the body varies with each individual and depends on factors such as age, gender, body weight, metabolism, diet, general health, and the amount of alcohol consumed. On average, a healthy person can eliminate approximately half an ounce (15ml) alcohol per hour. That is the amount of alcohol found in only one 12oz (355 ml) can of beer, or one 1.25 oz (37 ml) cocktail made with 80 proof distilled spirits, or one 5oz (150 ml) glass of wine. ALCOHOL ßG KILLER® was created based on years of scientific research. It contains natural ingredients with properties that help the body eliminate toxic substances that result from alcohol consumption*. In 2005, an independent European research institute tested ALCOHOL KILLER® to determine the effect of ALCOHOL KILLER® on blood alcohol concentration (BAC). Results of this study indicated that ALCOHOL KILLER® did support a reduction in BAC*. However, consumption of AK™ DID NOT prevent intoxication. During this test, the use of ALCOHOL KILLER® reduced BAC 25% to 50% more quickly than reduction at the natural rate*. Results of this research are to be considered as promising, but not conclusive. Extensive research continues in this area and we encourage frequent reviews of our website for updates. NOTE: Information on this page regarding the metabolism of alcohol and consequences of alcohol consumption was obtained from several sources, including the   National Highway Traffic Safety Administration, the National Institute on Alcohol Abuse and Alcoholism, the American Medical Association, the National Commission Against Drunk Driving, and   www.webMD.com *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.